Founding-member offer ends in

--days
--hours
--minutes
--seconds

Turn what you know into a digital product in 30 days.

One simple plan. One small task a day. By day 30, you have a product people can buy.

I’ll guide you through finding your idea, creating your product, setting up a way to sell it, and launching it, even if you’re starting from scratch.

Join the challenge · $147

Founding-member price. Or 2 payments of $79.

No product idea needed. No big following required.

Starts November 16.

You want to build something. You keep getting stuck on where to start.

You’ve watched other women turn what they know into guides, templates, and courses. You’ve wondered what you could create, too.

But every time you try to figure it out, you hit the same questions.

“What would anyone pay me for?”

You have work experience, life experience, and things people ask you for help with. You just haven’t figured out which of those could become a useful product.

“Which idea should I choose?”

You have a few possibilities. But you don’t want to spend weeks making something and only then find out whether anyone needs it.

“How would I actually sell it?”

The sales page. The payment link. The content. Getting the product to the person who buys it. It feels like you need to learn everything before you can begin.

That’s the work we’ll do together, in order.

Go from wondering what you could sell to putting your first product up for sale.

Over four weeks, you’ll work toward:

  • A finished digital product that helps a specific person solve a specific problem.
  • A sales page and working checkout so people can understand your offer, pay, and receive it.
  • A useful free resource to attract people who could become customers.
  • A public business page and launch content so you have a place and a plan to tell people about it.
  • A completed launch and your next steps, based on what you learn from the response.

We’ll keep your first product focused enough to finish within the challenge. You can build on it as you learn more about your customers.

I’m ready to create my first product

Here’s how we’ll build it.

Four weeks. One clear focus each week. A product to launch by the end.

  1. Week 1

    Find your idea.

    Discover what you could sell, choose who you want to help, and research what they need. Then name your product, choose its format, and set your starting price.

    You’ll finish with a clear product idea, outline, and price.

    See the daily lessons
    • Day 1Find useful skills and knowledge in your work and life experience.
    • Day 2Choose who you want to help and the problem you can help solve.
    • Day 3Research what people need, ask about, and already pay for.
    • Day 4Choose your topic and the right format for your first product.
    • Day 5Name it, outline it, and set your starting price.
  2. Week 2

    Create your product.

    Build and test your first product. Choose simple branding, set up your public Instagram page, and create a useful free resource to attract potential customers.

    You’ll finish with a product ready to sell and the first pieces of your business in place.

    See the daily lessons
    • Day 6Choose simple brand colors and fonts, and set up your public Instagram page.
    • Day 7Build the core content of your product.
    • Day 8Finish your first draft and add clear instructions.
    • Day 9Test it, fix confusing parts, and prepare the finished version.
    • Day 10Create a small free resource that leads naturally to your paid product.
  3. Week 3

    Set up the sale.

    Write your sales page, connect checkout and product delivery, and set up your freebie delivery, automation, and link in bio. Test the process so you know it works.

    You’ll finish with a working path from discovering your offer to buying and receiving it.

    See the daily lessons
    • Day 11Write a sales page that explains the problem, the product, and why it’s useful.
    • Day 12Build your page, connect checkout, and set up product delivery.
    • Day 13Set up email signup and delivery for your free resource.
    • Day 14Connect a simple automation and your link in bio, then test the process.
    • Day 15Plan content with strong hooks and clear next steps toward your offer.
  4. Week 4

    Launch it.

    Create your launch content, build interest, and put your product up for sale. Follow up with interested people, review the response, and plan your next steps.

    You’ll finish with a completed launch and a plan to keep promoting your product.

    See the daily lessons
    • Day 16Create your launch posts or Reels, Stories, and launch email.
    • Day 17Build interest, demonstrate your product, and answer questions.
    • Day 18Launch your product and make the buying link easy to find.
    • Day 19Follow up with interested people and respond to real objections.
    • Day 20Review the response and make your next two-week action plan.

Here’s what you’ll have to help you do the work.

Weekly live sessions with me

Join me live each week to get your questions answered and your next steps clear.

20 short lessons with clear assignments

Each workday has a specific task and something to finish. You’ll know what to focus on next.

Four weekly checklists

Track what you’ve completed and what still needs your attention.

Practical templates and AI prompts

Get help organizing your ideas, building your product, and writing about your offer. You’ll use these as starting points and adapt them to your customer.

Accountability alongside other women

Work through the same milestones with women who are also building something of their own.

Room to catch up

We’ll work five days a week, with weekends for catching up and finishing anything that needs more time.

Hi, I’m Rosy.

I’m a former lawyer, business owner, and mom. I’ve made six figures in revenue through digital products.

I’ve used what I know to create something my audience could buy. Now I want to help you work out what that could look like for you.

You might be a mom who wants to build something alongside family life. You might have a job and want to test a business idea before making a bigger move. Or you might already have an audience and be ready to create your own offer.

In this challenge, I’ll guide you from choosing an idea through the practical work of creating and launching it.

You bring your experience and a willingness to do the work. I’ll give you the steps to follow.

Rosy Pirani

Founding-member price

Join the founding cohort.

$147

One payment for the 30-day challenge.

Your enrollment includes

  • Weekly live sessions with Rosy
  • The 20 guided workdays
  • Weekly checklists
  • Practical templates and AI prompts
  • Group accountability

Your questions, answered.

What if I don’t know what I’m good enough at to sell?

That’s what the first week is for. We’ll look at your experience, skills, and the things people ask you about. Then you’ll research a specific customer and problem before choosing your product.

What if I already have an idea?

Bring it. You’ll use the first week to research it, narrow the scope, and make a clear plan before you build.

Do I need a big audience?

No. You can begin with a small audience or a new account. You will need to reach potential customers and share your offer. We’ll start that process during the challenge.

Do I have to show my face or make my personal account public?

No. You’ll need a public Instagram account for your business, which can be separate from your personal account. Your launch content can be faceless.

How much time will I need?

Plan for around 20 to 45 minutes of implementation on ordinary workdays. Creating your product and setting up the technology may take longer. Weekends give you room to catch up.

What if I’m not good with technology?

We’ll walk through the setup in stages, including your sales page, checkout, delivery, and automation. You’ll test each part as you build it. Any third-party software or payment-processing fees are separate from the challenge price.

Will I make sales during the challenge?

You’ll launch and promote your product, giving people the opportunity to buy it. Sales aren’t guaranteed. The goal is to finish with a useful product, a working way to sell it, and a completed launch you can learn from and build on.

Give yourself 30 days to make the idea real.

You don’t have to figure out the whole business today. Your first job is to find one useful thing you can create for one type of customer.

Then we’ll work through the next step. And the next, until you have something you can put up for sale.

Let’s get your first digital product out into the world.

Join the challenge · $147
Rosy Pirani Instagram @rosypirani